Made in America: The True Stories Behind the Brand Names that Built a Na

By John Gove

Brief biographical profiles capture the real lives, successes, and failures of seventy-six people behind popular American brand names, including Betty Crocker, Dow Jones, Starbucks, Dr. Pepper, and Anheuser-Busch.

• Format: Mass Market Paperback
• Language: English
• ISBN: 0425178838
• ISBN13: 9780425178836
• Release Date: March 2001
• Publisher: Berkley Books
• Length: 303 Pages
• Weight: 0.35 lbs.
• Dimensions: 0.9" x 4.2" x 6.8"

Customer Reviews

All you want to know about the most recognizable brands

John Gove did an excelent job in making short biographies of the most important brand creators. But, most of all, I enjoyed his afterword reflexion where he enhances the necesity to recognice the importance of brands in the construction of a nation.