Mad-Vertising

by Dick de Bartolo and Bob Clarke

Book Overview

Valuable coupons inside You've been duped, taken, swindled, cheated, lied to, conned, and abused by advertising for years! But now, for the first time, you are being offered a real chance to save... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0446981001
• ISBN13: 9780446981002
• Release Date: January 1979
• Publisher: Warner Books (NY)
• Length: 191 Pages
• Weight: 0.65 lbs.

Customer Reviews

An educational goldmine and a barrel of laughs

One afternoon when I was about 12, I found this book while looking for something to read while my parents visited with their friends. I've never put it down since! Naturally, I don't mean I carry the physical book around. I carry the *ideas* into day-to-day living."She must be reviewing some other book!" you say. "Isn't this MAD Magazine we're talking about?"Yes, and the founder of MAD always was a big promoter of teaching readers a little healthy skepticism. The book is a laugh from end to end, but an educational laugh at that. The writers take you through every kind of advertising trick: selling the B volume of the encyclopedia with the title, "Bikes, Babes and Barbiturates!" Getting you to buy detergent to get a free towel (*inside* the box, where the detergent should have been). Offering coupons while raising prices. It's all here, in a gem of a book that hasn't lost any of its punch in 30 years.

An educational goldmine and a barrel of laughs

One afternoon when I was about 12, I found this book while looking for something to read while my parents visited with their friends. I've never put it down since! Naturally, I don't mean I carry the physical book around. I carry the *ideas* into day-to-day living. "She must be reviewing some other book!" you say. "Isn't this MAD Magazine we're talking about?" Yes, and the founder of MAD always was a big promoter of teaching readers a little healthy skepticism. The book is a laugh from end to end, but an educational laugh at that. The writers take you through every kind of advertising trick: selling the B volume of the encyclopedia with the title, "Bikes, Babes and Barbiturates!" Getting you to buy detergent to get a free towel (*inside* the box, where the detergent should have been). Offering coupons while raising prices. It's all here, in a gem of a book that hasn't lost any of its punch in 30 years.