Mad Men Unzipped: Fans on Sex, Love, and the Sixties on TV

by Karen E. Dill-Shackleford, Cynthia Vinney, Kristin Hopper-Losenicky, et al.

This is the story of the Mad Men fan phenomenon: how the show and its fans distinguished themselves in a market where it's hard to make an impression, not unlike the driven ad execs at the center of the show. In this book, four media psychologists who also just happen to be dedicated Mad Men fans explore how the show's viewers make meaning from fictional drama. The authors also interviewed several contemporary advertising industry professionals,...

• Format: Paperback
• Language: English
• ISBN: 160938377X
• ISBN13: 9781609383770
• Release Date: December 2015
• Publisher: University of Iowa Press
• Length: 182 Pages
• Weight: 0.05 lbs.
• Dimensions: 0.6" x 5.9" x 8.9"