Mad for Ads: How Advertising Gets (and Stays) in Our Heads

by Erica Fyvie

Book Overview

This amusing and engaging behind-the-scenes look at advertising and its influence will help kids decode the ads that surround them every day and make smart decisions.

For children growing up in an advertising-saturated world, here's an eye-opening explanation of what advertising is, how it works and why that matters. The book covers the components of an advertising campaign, from slogans to logos, and the many ways marketers seek to influence...

• Format: Hardcover
• Language: English
• ISBN: 1525301314
• ISBN13: 9781525301315
• Release Date: May 2021
• Publisher: Kids Can Press
• Length: 64 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.5" x 8.4" x 10.0"
• Age Range: 8 to 12 years
• Grade Range: Grades 3 to 7

Customer Reviews

Fun and interesting!

This book covers so many interesting aspects of advertising. It makes important links between how we build our own brands, and how advertising affects our world. Well researched, fun, and memorable. Excellent for Grades 5-7.