Macrologistics Management: A Catalyst for Organizational Change

by Martin Stein and Frank Voehl

Macrologistics Management defines the term "Macrologistics" as a means for designing a catalyst for change in any organization. The "macro" approach means seeing the big picture-to use time and place strategies for competitive advantage. It is a "breakthrough" strategy because it prioritizes "logistics" selection as a key factor in developing customer satisfaction and market penetration. Traditional management approaches the product and cost savings...

• Format: Hardcover
• Language: English
• ISBN: 1884015395
• ISBN13: 9781884015397
• Release Date: December 1997
• Publisher: CRC Press
• Length: 300 Pages
• Weight: 1.27 lbs.
• Dimensions: 0.8" x 6.2" x 9.2"