Artificial Intelligence for Marketing: Practical Applications

by Jim Sterne

A straightforward, non-technical guide to the next major marketing tool

Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist--but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most...

• Format: Hardcover
• Language: English
• ISBN: 1119406331
• ISBN13: 9781119406334
• Release Date: August 2017
• Publisher: Wiley
• Length: 368 Pages
• Weight: 1.31 lbs.
• Dimensions: 1.3" x 6.0" x 9.1"