M-Powering Marketing in a Mobile World

by Syagnik Banerjee, Ruby Roy Dholakia, Nikhilesh Dholakia

The mobile, device-led integration of online and offline worlds has introduced many uncertainties and opportunities. These have driven businesses, researchers, and policymakers to learn more about... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 163157003X
• ISBN13: 9781631570032
• Release Date: December 2015
• Publisher: Business Expert Press
• Length: 146 Pages
• Weight: 0.46 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"