M: Advertising

by Michael Weigold, William F. Arens, David Schaefer

Book Overview

M: Advertising examines advertising from the inside, from the perspective of the advertiser (the client) and the specialists who create advertising, the ad agency. This lively program takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves.

• Format: Paperback
• Language: English
• ISBN: 1259815943
• ISBN13: 9781259815942
• Release Date: February 2017
• Publisher: McGraw-Hill Education
• Length: 480 Pages
• Weight: 1.98 lbs.
• Dimensions: 0.5" x 9.0" x 10.7"
• Grade Range: Postsecondary