Luxury Essentials: Essential Insights and Strategies to Manage Luxury Products

by Oliver P. Heil and Daniel A. Langer

Book Overview

This book provides truly new insights into the seemingly elusive concept of luxury and it does so using a compact and convenient format. More precisely, it condenses the authors' groundbreaking book on Luxury: Marketing & Management - which has become a standard textbook on luxury and is used in Universities around the world - into easy to digest pieces of knowledge, yet maintains the essence of the full-fledged original. Thus, the Essentials provide...

• Format: Paperback
• Language: English
• ISBN: 069236126X
• ISBN13: 9780692361269
• Release Date: January 2015
• Publisher: Center for Research on Luxury
• Length: 182 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"