Luxury Brand Management: A World of Privilege

by Michel Chevalier and Gérald Mazzalovo

The definitive guide to managing a luxury brand, newly revised and updated What defines a luxury brand? Traditional wisdom suggests that it's one that's selective and exclusive--to such a degree that only one brand can exist within each retail category (automobiles, fragrances, cosmetics, etc.). But this definition is inherently restrictive, failing to take into account the way in which luxury brands today are increasingly identified as such by their...

• Format: Hardcover
• Language: English
• ISBN: 1118171764
• ISBN13: 9781118171769
• Release Date: August 2012
• Publisher: Wiley
• Length: 320 Pages
• Weight: 1.35 lbs.
• Dimensions: 1.2" x 6.4" x 9.3"