Luxury Brand Management: A World of Privilege

by Michel Chevalier and Gérald Mazzalovo

A fascinating and comprehensive examination of the different dimensions of luxury management in various sectors. This is a powerful book for marketers, advertisers and brand managers in understanding... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1118171764
• ISBN13: 9781118171769
• Release Date: August 2012
• Publisher: Wiley
• Length: 320 Pages
• Weight: 1.35 lbs.
• Dimensions: 1.2" x 6.4" x 9.3"