Loyalty Programmes: Module 12

by Gary Parker

In the introduction module, we discussed deregulation and how it opened the passenger carrier business to newcomers, which contributed to increased competition and the beginning of discounted fares. Frequent flyer programmes (FFP) are also an example of marketing innovations from that time.In this module, we begin by looking at the history of loyalty programmes, customer choice and experience, and its components. The second part focuses on how alliances...

• Format: Paperback
• Language: English
• ISBN: 1794437649
• ISBN13: 9781794437647
• Release Date: January 2019
• Publisher: Independently Published
• Length: 26 Pages
• Weight: 0.24 lbs.
• Dimensions: 0.1" x 8.5" x 11.0"