Capturing Loyalty: How to Measure, Generate, and Profit from Highly Satisfied Customers

by Bennett E McClellan, John Larson, Bennett E. McClellan

Book Overview

Written by two highly successful business coaches and management consultants, this book explains how to improve profitability by focusing on turning a business's already satisfied customers into highly satisfied customers by removing their sense of risk. The authors also provide a fail-safe method for identifying the risks inherent in your business.

Every business owner or manager knows that creating satisfied customers is key to...

• Format: Hardcover
• Language: English
• ISBN: 1440856567
• ISBN13: 9781440856563
• Release Date: September 2017
• Publisher: Praeger
• Length: 216 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.9" x 6.2" x 9.4"
• Age Range: 7 to 17 years