Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification

by Rajat Paharia

Book Overview

Learn the secret to using big data and gamification to motivate, engage, and engender true loyalty among your customers, employees, and partners

As our lives move online and nearly everything we do is being mediated by technology, all of our activity is generating reams of data - we are all "walking data generators." Loyalty 3.0 reveals how to combine this "big data" with the latest understanding of human motivation to power...

• Format: Hardcover
• Language: English
• ISBN: 0071813373
• ISBN13: 9780071813372
• Release Date: June 2013
• Publisher: McGraw-Hill Companies
• Length: 304 Pages
• Weight: 1.08 lbs.
• Dimensions: 1.0" x 6.3" x 9.2"