Low-Budget Online Marketing for Small Business [With CDROM]

by Holly Berkley

Book Overview

Large companies have huge budgets for marketing their products and services online. What's the difference between a $100,000 marketing campaign and a $1,000 campaign? Surprisingly, not much! This book... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1551806347
• ISBN13: 9781551806341
• Release Date: July 2005
• Publisher: Self-Counsel Press
• Length: 129 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.3" x 8.2" x 9.8"

Customer Reviews

Good Place for a starting point

This book is a good starting point for someone who has no idea where to begin. I just started my online business and was looking for something that would give me a basic introduction and this book did that very well. If you are looking for a lot of detail on search engine optimization this may not be what you want though.

Great advice for small businesses!

I just started a home based business and do all my communications via the web and email. This book was a quick read and easy to follow, and gave me a clear direction on how to market my business online, without spending a fortune! I highly recommend this book

A great read for small businesses starting to market online!

Ms. Berkley book, "Low-Budget Online Marketing" was right on target. The book enthusiastically covered the basics in web design and marketing. I flew through this book in an evening pumped up on her topics such as how to get potential customers to keep returning to your web page, building an e-mail marketing mail list and getting to the top of search engine lists. This book is not yet outdated and is well worth the small investment.

Inexpensive, Concise and Complete

The book's Table of Contents give a good idea of this book's coverage. Here's a list of chapter titles: - The Benefits of Online Marketing - Attracting Your Target Audience - Create Effective Content - Generate Free Advertising - E-mail Marketing - Building an Online Community - Co-Branding Strategies - Getting to the Top of the Search Engines - Buying Traffic through Banner Ads - Basics of Good Web Design - Working with your Web DeveloperThis book is a quick read because there is no filler. It is an easy and entertaining read, that you will find yourself returning to time and again as a reference. I like the way the author used case studies to add interest and humor to the book while providing justification for best practices it recommends. Don't overlook this book because of its low price. It provides complete coverage and serves as an easy to follow "blueprint" for getting the maximum bang for the buck from your online marketing campaign.This book will not steer you wrong.

Really Useful

I just read this book from front to cover for the second time and plan to use it as "the plan" to publicize my web site.