Lovemarks: The Future Beyond Brands

by Kevin Roberts

Book Overview

Kevin Roberts passionately believes that love is the way forward for business. Here he recounts the journey from products to trademarks to brands - and the urgency of taking the next step - to Lovemarks. His argument is that brands, numbed by the assault of commodification and customer indifference, have run out of juice. The solution? The creation of products and experiences that will create long-term emotional relationships with consumers. To this...

• Format: Hardcover
• Language: English
• ISBN: 1576872041
• ISBN13: 9781576872048
• Release Date: January 2004
• Publisher: powerHouse Books
• Length: 221 Pages
• Weight: 2.11 lbs.
• Dimensions: 0.8" x 8.0" x 9.7"

Customer Reviews

Fantastic!

Perfect insight into the unordinairy customer service experience and phenomenon of word of mouth marketing. A must read for any business owner!

You either get it or you don't

It's interesting that some otherwise bright people don't understand this book - because the premise is very simple: you can't force a consumer to buy into your brand - you have to first earn their respect, build their trust, and then develop a relationship with them as individuals - not just statistics. You either get it or you don't.

A great company philosophy book

Apart from being a relly beautiful and well crafted book, it has so much valuable information. Kevin Roberts really started something with Lovemarks. Go check www.lovemarks.com and see for your self. I love my brands, and I'm not afraid to say it.

Loyalty Beyond Reason

I love this book. I run a web design / graphic design / multimedia company and i think this is a good book to INSPIRE my people, and my friends. I will order more! to give away ;-) I love the style (okay i am biased toward right-brain-type of books), I love the pictures, I love the idea. Mystery, Sensuality, Intimacy : hmmm seems like we have a good "frameworks" of Lovemarks. Love and Respect axis idea is brilliant. At the back cover of the book: "The idealism of Love is the new realism of business. By building Respect and inspiring Love, business can move the world." Book that inspire people are rare. and this is one of them. i love this one sentence: I was born an optimist. I always looked for opportunities where others faced up to threats or weaknesses.I believed if you were going through hell, the only option was to keep going. If you are related to IDEA/ADVERTISING/DESIGN world this one is definetely for you. If you are not, this one still worth buying!!! ***** Note to Review reader: I believe that credibility of reviewer is key to analizing a book reviewed with a lot of bias (some give 5 stars, some give one), check out the reviewers' other review book for source of reference, if you find none, be careful, some people are just spitting for other purposes....

Inspiring

This book is inspired. And it's NOT just for 'ad-folk' (they're a dying breed), but anyone who appreciates how much influence the advertising world has on popular culture. Love and Business in one breath? It's a simple premise, but super-powerful. Just see how beautifully the examples in this book elucidate the idea, taking it beyond ideology to reality. If you want a how-to manual, look elsewhere. Lovemarks is for big-picture people with imagination and savvy, who aren't bogged down in cynicism, and who aren't afraid to take a leap. Lovemarks make a difference. They are the future. If you're anywhere near business, you'd better wake up and smell em.