Loved: How to Rethink Marketing for Tech Products

by Martina Lauchengco

Book Overview

Most tech companies get marketing wrong because they don't know how to do product marketing right. The next in the bestselling SVPG series, LOVED shows what leaders like Apple, Netflix, Microsoft, and Salesforce do well and how to apply it to transform product marketing at your company.

The best products can still lose in the marketplace. Why? They are beaten by products with stronger product marketing. Good product marketing is the...

• Format: Hardcover
• Language: English
• ISBN: 1119703646
• ISBN13: 9781119703648
• Release Date: April 2022
• Publisher: Wiley
• Length: 288 Pages
• Weight: 1.06 lbs.
• Dimensions: 1.2" x 6.1" x 9.1"