Loose-Leaf for Strategic Management of Technological Innovation

by Melissa A. Schilling

Melissa Schilling's Strategic Management of Technological Innovation is the #1 innovation strategy text in the world. It approaches the subject of innovation management as a strategic process, and is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasizes practical applications...

• Format: Loose Leaf
• Language: English
• ISBN: 1264387822
• ISBN13: 9781264387823
• Release Date: January 2022
• Publisher: McGraw-Hill Companies
• Length: 368 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.5" x 7.3" x 9.0"
• Grade Range: Postsecondary