Loose Leaf for M: Advertising

by David Schaefer, William Arens, Michael Weigold, et al.

M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising. M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format. Supported by a robust digital Connect Advertising offer, M is relevant, engaging and cost-effective for today's business...

• Format: Loose Leaf
• Language: English
• ISBN: 1264058551
• ISBN13: 9781264058556
• Release Date: February 2021
• Publisher: McGraw-Hill Companies
• Length: 480 Pages
• Weight: 2.00 lbs.
• Dimensions: 0.7" x 9.0" x 10.7"
• Grade Range: Postsecondary