Loose Leaf for Essentials of Marketing Analytics

by Haya Ajjan, Joseph F Hair, Dana E Harrison, et al.

The starting point in learning marketing analytics is to understand the marketing problem. The second is asking the right business question. The data will help you tell the story.

We live in a global, highly competitive, rapidly changing world that is increasingly influenced by digital data, expanded analytical capabilities, information technology, social media and more. The era of Big Data has literally brought about huge amounts...

• Format: Loose Leaf
• Language: English
• ISBN: 1264263643
• ISBN13: 9781264263646
• Release Date: February 2021
• Publisher: McGraw-Hill Companies
• Length: 480 Pages
• Grade Range: Postsecondary