Looking Good in Print

by Roger C. Parker

Book Overview

The New York Times says, ""If you can afford only one book on desktop publishing, this is the one."" MacWEEK says, ""A graphic design primer for anyone who wants to design better-... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 193309706X
• ISBN13: 9781933097060
• Release Date: January 2006
• Publisher: Paraglyph Press
• Length: 328 Pages
• Weight: 1.82 lbs.
• Dimensions: 0.7" x 8.1" x 9.9"

Customer Reviews

Covers the latest potentials of desktop design.

The sixth updated edition of Roger C. Parker's LOOKING GOOD IN PRINT tops fifteen years in print with another edition addressing the latest potentials of desktop design. From creating professional-quality letterhead and business cards to learning how to print Internet documents, advice for desktop publishers assume no special program or experience but survey different design pitfalls, how to work with large documents, and how to create designs which 'wow'. Design tips apply to either PC or MAC users alike and are packed with techniques and tips that avoid the common pitfalls.

Practical advice for print and web

I like this book because it not only covers the technical side of print and web work, but it also covers style and to some degree content. I like how the author encourages the reader to reel the design elements in. All to often the lure of the design pallette becomes too tempting and the design overshadows the content. This book will have your design complementing the content, which is how it should be.

Great Ideas

I consider myself a specialist in wordprocessing, presentations, and spreadsheets; but this book has given me a lot of wonderful pointers. In time, anyone can run out of ideas. I have gained 3 new ideas since purchasing this book; needless-to-say, my ideas were well received. Book has been worth every penny spent.

Good content supported by extensive examples.

This is the most "readable" book on graphic design for desktop publishing that I own. This book assumes you are already familiar with your software. Examples are outstanding; often the same text & graphic elements are presented in a variety of ways. Content is concise and simple, and directed at the intermediate to advanced user. The first half of the book deals with elements of design; the second half incorporates that info with special pointers for newsletters, ads, brochures, catalogs, letterheads, reports, resumes, forms, business cards, etc. My favorite chapter was "Common Design Pitfalls", followed by a chapter of redesigns.

Excellent book of all the printing ins and outs

This book is a must-have for all designers. Expert to Novice can find information you need to make sure your project looks as good in print as it does on the screen.