James D. Rietveld's delightful, essay-length study of the great London fire investigates and illuminates the so-called 'apocalypse' of 1666. He sets out not to unravel all the opinions concerning this cataclysmic event that were then present within the vast tapestry of English popular culture; instead the tact he opts for is an examination of how groups used the great fire as a rhetorical tool. From the pulpit, the podium and in print, the phenomenon...