Logo Design Theory: How Branding Design Really Works

by A Michael Shumate and A. Michael Shumate

The world famous branding designer, Ivan Chermayeff said of the first edition of Logo Design Theory, "At last somebody actually understands what identity design is all about and how it is accomplished."

Logo Design Theory explains the underlying principles of logo design, branding design, corporate identity design with clear examples and logical text.

Section 1: Foundational Principles of Graphic Design In our digital...

• Format: Paperback
• Language: English
• ISBN: 1777016800
• ISBN13: 9781777016807
• Release Date: June 2020
• Publisher: Elfstone Press
• Length: 174 Pages
• Weight: 1.23 lbs.
• Dimensions: 0.5" x 8.5" x 11.0"