LOGO Beginnings

by Jens Mller

Countless global brands, including Rolex, BMW, Louis Vuitton, and the New York Yankees, still use logos that were designed over 100 years ago. Yet there has never been a monograph devoted to the origins of logo design. In the second half of the 19th century, the trademark replaced traditional symbols such as the family coat of arms as a promotional and identifying...

• Format: Hardcover
• Language: English
• ISBN: 3836582287
• ISBN13: 9783836582285
• Release Date: March 2022
• Publisher: Taschen
• Length: 432 Pages
• Weight: 8.05 lbs.
• Dimensions: 1.8" x 9.9" x 14.9"
• Age Range: 12 years and up