Location Is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One

by David R. Bell

Book Overview

Conventional wisdom holds that the Internet makes the world flat and reduces friction by erasing the impact of the physical world on our buying habits.But Wharton professor and marketing expert David... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0544262271
• ISBN13: 9780544262270
• Release Date: July 2014
• Publisher: Harper Business
• Length: 240 Pages
• Weight: 0.95 lbs.
• Dimensions: 1.0" x 6.2" x 9.0"