Location Based Marketing for Dummies

by Aaron Strout, Mike Schneider, B.J. Emerson

Learn to create a two-way dialog with customers with location-based services and smartphones Location-based services (LBS) have started to gain popularity in the marketplace with more and more businesses starting to incorporate LBS into their marketing mix. This book is a necessary resource for anyone eager to create a two-way dialog with their customers in order to establish customer loyalty programs, drive promotions, or encourage new visitors...

• Format: Paperback
• Language: English
• ISBN: 1118022491
• ISBN13: 9781118022498
• Release Date: September 2011
• Publisher: For Dummies
• Length: 288 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.7" x 7.5" x 9.2"