Localization Strategies for Global E-Business

by Nitish Singh

Book Overview

The acceleration of globalization and the growth of emerging economies present significant opportunities for business expansion. One of the quickest ways to achieve effective international expansion is by leveraging the web, which allows for technological connectivity of global markets and opportunities to compete on a global basis. To systematically engage and thrive in this networked global economy, professionals and students need a new skill set;...

• Format: Hardcover
• Language: English
• ISBN: 1107008891
• ISBN13: 9781107008892
• Release Date: January 2012
• Publisher: Cambridge University Press
• Length: 346 Pages
• Weight: 2.00 lbs.
• Dimensions: 0.9" x 7.4" x 9.8"