Local Players in Global Games: The Strategic Constitution of a Multinational Corporation

by Jonathan Zeitlin and Peer Hull Kristensen

Book Overview

What happens when previously autonomous firms from different countries, each with their own identities, routines and capabilities, come together inside a single multinational corporation? Can a cooperative strategy be established that advances the development of the multinational as a whole, or do mutual misunderstandings and the unintended consequences of strategic interaction among the players' lead instead to endemic conflict and disintegration?...

• Format: Hardcover
• Language: English
• ISBN: 0199275610
• ISBN13: 9780199275618
• Release Date: December 2004
• Publisher: Oxford University Press, USA
• Length: 376 Pages
• Weight: 1.55 lbs.
• Dimensions: 0.9" x 6.1" x 9.2"