Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion

by Nicholas Ind

Book Overview

Your company's workforce is its most valuable asset. It is the employees who translate your organization's strategy into reality, interact with consumers and determine the corporate brand.

Living the Brand demonstrates how you can empower and enthuse your employees to create "brand champions". This approach enhances employee commitment, improves service standards and focuses efforts to deliver business goals.

This practical,...

• Format: Hardcover
• Language: English
• ISBN: 0749450835
• ISBN13: 9780749450830
• Release Date: October 2007
• Publisher: Kogan Page
• Length: 208 Pages
• Weight: 1.16 lbs.
• Dimensions: 0.8" x 6.4" x 9.5"