Living Room Wars: Rethinking Media Audiences

by Ien Ang

Book Overview

Living Room Wars brings together Ien Ang's recent writings on television audiences, and, in response to recent criticisms of cultural studies, argues that it is possible to study audience pleasures and popular television in a way that is not naively populist. Ang examines how the makers and marketers of television attempt to mould their audience and looks at the often unexpected ways in which the viewers actively engage with the programmes they watch...

• Format: Paperback
• Language: English
• ISBN: 0415128013
• ISBN13: 9780415128018
• Release Date: July 1995
• Publisher: Routledge
• Length: 220 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.7" x 6.2" x 9.4"