Living By Your Wits: A Guide for the Small Business Owner

by Donald R Morrison and Don R. Morrison

Living By Your Wits presents the principles of profit in plain language, illustrated by real-life stories, with a Discussion Guide that challenges you to:

Connect with your passion, strengths, and creativityFind and focus on profit sweet spots Define the "perfect-fit customer" who's willing to pay a premiumSee cash flow as a value stream, from first contact to cash in the bankFind the "compelling value difference" that allows for premium pricingImplement...

• Format: Paperback
• Language: English
• ISBN: 0578694050
• ISBN13: 9780578694054
• Release Date: June 2020
• Publisher: Profit Process Books
• Length: 206 Pages
• Weight: 1.08 lbs.
• Dimensions: 0.4" x 8.5" x 11.0"