Living Brands: How Biology & Neuroscience Shape Consumer Behaviour & Brand Desirability

by Constantinos Pantidos

Successful brands are alive. They are able to activate the very forces of life because they embed our fundamental human motives, the evolutionarily preserved mechanisms that have helped us survive and thrive. Our fundamental human motives shape the language that is shared by everyone. Living Brands decodes this language and helps marketers, consumer insight managers, advertisers, designers, PR professionals, and brand owners bring brands to life...

• Format: Paperback
• Language: English
• ISBN: 1911498797
• ISBN13: 9781911498797
• Release Date: September 2018
• Publisher: Lid Publishing
• Length: 556 Pages
• Weight: 0.65 lbs.
• Dimensions: 1.3" x 6.2" x 9.1"