The Little Book of Big Packaging Ideas

by Stacey King Gordon and Catharine M. Fishel

A volume "packed" with insight and ideas

The packaging industry is more competitive every day so creating a new package that is innovative, adds value, and makes a connection with the consumer is a challenge often met with limited success. Dynamic and unusual package designs can really make a statement in overcrowded markets.

What makes a package successful? How do designers find the inspiration and execute the designs that really work?...

• Format: Paperback
• Language: English
• ISBN: 1592533531
• ISBN13: 9781592533534
• Release Date: March 2007
• Publisher: Rockport Publishers
• Length: 352 Pages
• Weight: 1.90 lbs.
• Dimensions: 1.0" x 6.0" x 9.0"

Customer Reviews

little book of bog packaging...review

nice book....good design, great idea generators, nicely printed...over-all very ell done and extremely helpful.