Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers

by R. Reidenbach

Typically, when companies want to improve their products, they go to their customers. But why not reach further and explore the entire market? In this eye-opening book, Eric Reidenbach goes beyond the "voice of the customer" that so many consultants talk about to introduce you to a groundbreaking concept: the Voice of the Market.

Like most business people in this global marketplace, you are searching for that edge that will help you increase...

• Format: Hardcover
• Language: English
• ISBN: 1420093304
• ISBN13: 9781420093308
• Release Date: December 2009
• Publisher: Productivity Press
• Length: 205 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.7" x 6.4" x 9.4"