Listening for Growth: What Startups Need the Most but Hear the Least
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Book Overview
Entrepreneurs all want the same thing: growth. Exceptional growth. Rapid growth. Only recently though, in the age of lean startups and growth hacks, have we begun to think that there might be a formula for achieving it.
Still, the failure rate for startups is unprecedented. Our world is flooded with ruined businesses, broken entrepreneurs, discarded products, and failed A/B tests. With all our data and SaaS and algorithms, what are we missing? Why do some startups succeed while most fail? What separates the entrepreneurs who thrive from the many who stumble? What if the secret to growth is not a secret at all, but as simple as learning to listen?
In Listening for Growth, Matty Wishnow answers these questions and confronts the fallacies of prevailing startup methods, offering an alternative in which entrepreneurs and their startups grow healthy, together. There is no shortcut to growth, no magical hack or unicorn's path. But there is a practice that will work for any founder and any organization willing to lean out, tune in, and listen.
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