Lipstick on a Pig: Winning in the No-Spin Era by Someone Who Knows the Game

by Torie Clarke

Book Overview

Torie Clarke, renowned and respected in political and business circles as one of the nation's most gifted communicators, offers a complete guide to the new age of transparency. Clarke's message is... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0743271165
• ISBN13: 9780743271165
• Release Date: January 2006
• Publisher: Free Press
• Length: 254 Pages
• Weight: 0.98 lbs.
• Dimensions: 0.9" x 6.4" x 9.3"

Customer Reviews

At last, someone who knows what works!

I read the other reviews of this book, and I must admit to being confused by the negativity in some of them. This is a really terrific book: honest, helpful, insightful. Torie Clarke has worked in some of the most difficult public affairs positions in this country--cable industry, Sen. John McCain, Donald Rumsfeld's Pentagon--and she has learned her lessons well. What she says may not be totally original thoughts on how to represent your organization, but she has presented her observations lucidly and in entertaining style. Her advice to confront the bad news immediately is not often done here in Washington. We see every day politicians of every stripe who think it will just go away if they ignore it. Senator Trent Lott and his pronouncements on Strom Thurmond come immediately to mind, but there are many others. I was struck by Ms. Clarke's many tales of those who had owned up to their faux pas and the many others who did not. As a former public affairs officer myself, I can only echo Ms. Clarke's advice to get the principals out front and let them be the face of the organization. No one much wants to hear a flack speak for a group in a time of crisis. CEOs and generals and secretaries of cabinet agencies who hide behind their public affairs officers are never going to be as effective as those who don't, and Ms. Clarke has given plenty of reason for those high-ranking individuals to step forward and take the heat--just as they take the salary and prestige that goes with their position. This book is not big on theory; it is a very useful summary and guide for the practitioner.

A good read from Keating to 9/11

I enjoyed the book and I read it in three days. It was easy to read and the best parts are the stories she tells about her life in the Pentagon and other high profile jobs. The story of Senator Mc Cain's actions around the Keating scandal were informative and the chilling recall of the events at the Pentagon during 9/11 kept me reading when I should have been working. Clarke's style is irreverant (she says she is a "smart-ass" but this is after all a high class review) and she is direct. The stories of background on the process of embedding journalists in the military during the Iraq conflict are history that I'm happy to know about. The concept of putting journalists in combat and its effects are historical and this author was at the center of the decisions and the events. The story of the Pentagon on 9/11 (Clarke was there) is told in an emotional manner. she brings home the destruction and the bravery and dedication of the Pentagon people. she brought it home to me, a guy from the Midwest who only watched the events on TV. A fair amount of the book involves the author's work with Sec of Defense Donald Rumsfield (SecDef as she calls him in the book). She worked with him during pretty tough times and she still admires and respects him. Since the book was published after she left his employment, I think the opinions expressed are valid. Like Rumsfield or not, he is an important and powerful man and it was interesting to learn about him from someone who saw him function on a daily basis. Personally, I think he is pretty scarey on TV but he serves the country. He is not in the job for financial gain (I read he is loaded) and it is not a springboard to the Presidency or vice-presidency. He evidently works long hours because cares about the Country and the military. I like him a little better after reading the book but still don't plan on sending him a Christmas card (or getting one for that matter). There are plenty of high ranking military people (actually men) mentioned in the book. Clarke has high praise for most if not all of them. I found it surprising that a woman serving in a high position in a men's world, during high stress times has such universal good things to say about the military and its leaders. She describes them as intelligent, talented and most of all dedicated. Either she just wrote about the good ones or our military commanders are generally high quality. My guess is that if there was dirt to spread it would be in the book since it does help sell books and this is a Washington DC insider. Besides, she has no trouble taking dirty shots at lawyers in the book. There are parts of the book that serve as advice for communications professionals and much of that was lost on me. I did understand the message of tell the truth and tell it quickly. Further, if you know you have to tell the truth when you mess up, you are less likely to mess up on purpose. She also advises people in