Lingua Grafica: Major Reference Work for Image Language

by Johannes Plass

Visual communication experts and Hamburg-based design studio Mutabor apply their very own, strict visual language to the boundaries of commercial design.Creating logos and icons for customers like adi- das or Greenpeace, lingua grafica assembles their best work in a do- cumented, dissected and contextualised collection.With awards from, amongst others, the New York Type Directors Club the agenc is also responsible for publication of the eponymous...

• Format: Paperback
• Language: English
• ISBN: 3931126595
• ISBN13: 9783931126599
• Release Date: February 2001
• Publisher: Gestalten
• Length: 192 Pages
• Weight: 1.10 lbs.
• Dimensions: 0.7" x 8.1" x 5.7"

Customer Reviews

My review

This is a small very big book, shows how the sintesis of a graphic can be clear and great.

Icons and Logos are made of vector shapes

This book illustrates the basic concepts of creating a successful icon or logo (a shape with a visual message). Icons/Logos are created by combining and subtracting positive and negative space using vector shapes (shapes drawn in a vector illustration package such as Adobe Illustrator). It is also printed in red and black only, illustrating that a message can be carried across by simply using a shape, instead of lustrous colours. It is extremely handy book and the authors come to the point to brainstorming, designing and creating effective logos and icons from scratch. It also showcases their abilities and skills. The book speaks of its title; "vector shapes with a message".

inspiring

the first part of the book displays some examples of the icon and logo work they have done. the second part gives insight on the process of creating the "perfect logo." the third is a library of work they have done for clients.from beginning to end, the book inspires and also simplifies the icon and logo creation thought process for me. it's a great book with great examples of 2d icon and logo work.

inspiring

the book is broken down in 3 sections. the first section is a display of some logos and icons. the second being an insight into how they create a perfect icon. the third is a library of logos and icons created for clients.from beginning to end, the book inspires and really simplifies the creation of 2d icons and logos for me.great book.