Lifeworlds in Online Social Networks in Germany: Online Market Segmentation through Social Structure Analysis

by Knut Linke

"Lifeworlds in Online Social Networks in Germany: ONLINE MARKET SEGMENTATION THROUGH SOCIAL STRUCTURE ANALYSIS" provides information about the German Social Network Market during the raising period of WhatsApp and Instagram. The research targets on a comparison of existing lifeworld (oriented on the German SINUS MILIEUS) and their online behavior. The research is influenced by the social structure analysis of Pierre Bourdieu which questioner was used...

• Format: Paperback
• Language: English
• ISBN: 3752861045
• ISBN13: 9783752861044
• Release Date: February 2019
• Publisher: Bod - Books on Demand
• Length: 466 Pages
• Weight: 1.82 lbs.
• Dimensions: 0.9" x 7.4" x 9.7"