Lifestyle Market Segmentation

by Dennis J. Cahill and Art Weinstein

Book Overview

The latest marketing guide from expert Dennis Cahill--that teaches how to effectively use lifestyle segmentation for marketing strategies

Lifestyle Market Segmentation gives author and marketing expert Dennis Cahill the chance to put his nearly 30 years of marketing and teaching experience to practical use--to clearly explain the process of market segmentation and its applications. This text goes beyond the obvious demographic and/or geographic...

• Format: Paperback
• Language: English
• ISBN: 0789028697
• ISBN13: 9780789028693
• Release Date: August 2006
• Publisher: Routledge
• Length: 198 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.5" x 6.0" x 8.4"