Through the lens of lifestyle drug advertisements, Lifestyle Drugs and the Neoliberal Family unpacks our contemporary obsession with obtaining easy solutions for difficult problems. The ads' discourse illuminates the experience of living within a society increasingly affected by the policies of neoliberalism, one that requires us to invest and manage our own health.
Format:Hardcover
Language:English
ISBN:143311044X
ISBN13:9781433110443
Release Date:October 2013
Publisher:Peter Lang Inc., International Academic Publi
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