Lifestyle Brands: A Guide to Aspirational Marketing

by Stefania Saviolo, Antonio Marazza, A. Marazza

Book Overview

What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.

• Format: Hardcover
• Language: English
• ISBN: 1137285923
• ISBN13: 9781137285928
• Release Date: December 2012
• Publisher: Palgrave MacMillan
• Length: 141 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.7" x 5.4" x 8.3"