Lifestyle & Event Marketing

by Alfred L. Schreiber and Barry Lenson

Hands Across America, sponsoring little league uniforms, Virginia Slims Tennis Tournament, Ben & Jerry's campaign to save the rain forest. This is lifestyle and event marketing. As the cost of... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0070561532
• ISBN13: 9780070561533
• Release Date: January 1994
• Publisher: McGraw-Hill Companies
• Length: 263 Pages
• Weight: 1.36 lbs.
• Dimensions: 1.1" x 6.3" x 9.3"