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Hardcover Life and Health Insurance Marketing Book

ISBN: 157974172X

ISBN13: 9781579741723

Life and Health Insurance Marketing

Used but in very good shape This description may be from another edition of this product.

Recommended

Format: Hardcover

Condition: Very Good

$32.99
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Customer Reviews

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Life and Health Insurance Marketing

This is the third edition of this work-horse text. The book is thoroughly comprehensive in its treatment of marketing for financial services (with a heavy emphasis on the insurance side of the industry). I found myself underlining passages, scribbling notes of agreement in the margins, and copying whole paragraphs to send to colleagues. If you are looking for an encyclopedic introduction to marketing principles tailored for the financial services industry, you won't find a better book.
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