Lies Startups Tell Themselves to Avoid Marketing: A No Bullsh*t Guide for Ph.D.S, Lab Rats, Suits, and Entrepreneurs

by Sandra Holtzman and Jean Kondek

Book Overview

So you think you know marketing.Think again. Lies Start-ups Tell Themselves to Avoid Marketing uses the tough love approach to steer you clear of the pitfalls and self-deceptions that have been the undoing of many when confronted with the harsh realities of today's marketplace. Sandra Holtzman and Jean Kondek employ their combined 40+ years' worth of marketing savvy to cut through all the usual malarkey-and, let's face it, bullsh@#*-to give you a...

• Format: Paperback
• Language: English
• ISBN: 159079107X
• ISBN13: 9781590791073
• Release Date: March 2007
• Publisher: Select Books (NY)
• Length: 144 Pages
• Weight: 0.63 lbs.
• Dimensions: 0.3" x 7.0" x 9.9"