Licensing Tales: Captivating Stories from Industry Legends

by Greg Battersby

A unique, light-hearted collection of the more interesting and humorous stories from the licensing industry over the last 40 years. The book includes interviews with some industry old-timers and pioneers as well as "horror stories" from current players and colleagues. The book details individual's experiences pitching unique licensed products; rocky royalty disputes; "interesting" licensing litigations; deals with licensing agents and international...

• Format: Paperback
• Language: English
• ISBN: 1888206160
• ISBN13: 9781888206166
• Release Date: August 2020
• Publisher: Kent Press
• Length: 179 Pages
• Weight: 0.94 lbs.
• Dimensions: 0.5" x 6.9" x 9.9"