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Paperback Lexus: The Relentless Pursuit Book

ISBN: 0470828048

ISBN13: 9780470828045

Lexus: The Relentless Pursuit

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Format: Paperback

Condition: New

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Book Overview

A behind-the-scenes look at Lexus's surprising twenty-year success story--in a revised new edition

In the 1980s, German brands BMW and Mercedes-Benz dominated the luxury car market and had little reason to fear competition from Japan. But in 1989, Toyota entered the market with the Lexus LS 400, a car that could compete with the Germans in every category but price--it was US$30,000 cheaper. Within two years, Lexus had overtaken Mercedes-Benz...

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