Lexus: The Relentless Pursuit

by Chester Dawson

Book Overview

A behind-the-scenes look at Lexus's surprising twenty-year success story--in a revised new edition In the 1980s, German brands BMW and Mercedes-Benz dominated the luxury car market and had little... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0470821108
• Release Date: September 2004
• Publisher: Wiley
• Length: 280 Pages
• Weight: 1.35 lbs.
• Dimensions: 9.2" x 1.3" x 6.5"