Levi Strauss & Co.

by Lynn Downey

Book Overview

When Bavarian immigrant Levi Strauss opened his wholesale dry goods warehouse on the San Francisco waterfront in 1853, he likely had no inkling that his business would become one of the world's largest clothing companies. Levi Strauss & Co. started with imported clothing, bedding, and notions to supply the many small stores serving the Gold Rush and the expanding American West. By 1873, he and partner Jacob Davis invented the very first blue jeans,...

• Format: Paperback
• Language: English
• ISBN: 0738555533
• ISBN13: 9780738555539
• Release Date: October 2007
• Publisher: Arcadia Publishing (SC)
• Length: 128 Pages
• Weight: 0.74 lbs.
• Dimensions: 0.4" x 6.5" x 9.1"

Customer Reviews

An excellent visual survey of the Levin Strauss rise to power and prestige

Bavarian immigrant Levi Strauss opened his wholesale dry goods warehouse on the San Francisco waterfront in 1853 and rose in fame to become one of the world's largest clothing company - and LEVI STRAUSS & CO. documents his rise using vintage photos, ads, and artifacts from the Levi archives. Author Lynn Downey is the company's historian, and provides here an excellent visual survey of the Levin Strauss rise to power and prestige: perfect for any California or business library. Diane C. Donovan California Bookwatch