Leveraging Mobile Media: Cross-Media Strategy and Innovation Policy for Mobile Media Communication

by Valerie Feldmann

Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3790815756
• ISBN13: 9783790815757
• Release Date: February 2005
• Publisher: Physica-Verlag
• Length: 270 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"