Leveraging Celebrity Power for Branding

by Kisholoy Roy

The book talks of how marketers in India have leveraged the charisma and selling power of celebrities to promote brands across product categories. In India, celebrities are often revered as demi- Gods... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1500120820
• ISBN13: 9781500120825
• Release Date: June 2014
• Publisher: Createspace Independent Publishing Platform
• Length: 60 Pages
• Weight: 0.31 lbs.
• Dimensions: 0.1" x 8.0" x 10.0"