Letters That Sell

by Edward W. Werz

Outlines the essential features of a successful sales letter, provides ninety sample letters, and lists useful openings and closings. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0809246848
• ISBN13: 9780809246847
• Release Date: September 1987
• Publisher: McGraw-Hill Companies
• Length: 163 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.5" x 8.7" x 8.7"

Customer Reviews

Refute Book Bias

Book Bias wisely said.... "I must say that I think it was a waste of there money."(their.. one must use words correctly in good sales letters) "Basically the book is just to vague and non-specific." (_too_ vague, again, correct use of words is important). OK, it isn't fully fair to pick on poor grammar usually, but sometimes the invitation is blatant.The format of letter plus wide column for explanation or comments on each paragraph is pretty informative.At one point in "How to Write Sales Letters That Sell" 2003 edition, Dayton Bird suggests that you should be able to write some kind of summarising or crystalizing comment about each paragraph of a letter. Sometimes this comment is a simple summary, sometimes is is a part of the psychological basis of your sales script.This is a very good way to evaluate letters by others, and to self analyse your own letters.

Useful sales letter cookbook.

It's best to read the description of the book before you buy it. I have written hundreds of successful sales letters over the years and find this book to be quite useful. The author includes many different sales letters for different purposes. There is no book on the planet that will write your letter for you. Sorry! But, this book provides some excellent examples you can use for a start. Many of the letters are two pages in length, but, of course, the length of the letter depends on the purpose of the letter. This is a good addition to anybody's library of how-to business books. It's certainly not a bible, but then, it doesn't claim to be.